New identity and packaging for INSIS— a wardrobe beyond seasons, age, and identity. Introducing the brand’s first-ever symbol, inspired by the power of perseverance embodied in its name and the iconic knot element found in its signature pieces.
The typeface is conceived as a flexible tool, conceptually balancing three core principles: standardisation, ensuring clarity and consistency; modernist pragmatism, emphasising functional elegance; and technological innovation, utilising variable font technology to adapt seamlessly to different formats and materials.
Transforming geography into interaction.